Call For Indie Retailers To Shout About Their Store

It’s time for indie retailers to start shouting about their fabulous stores as the annual #MyShopLife Instagram challenge starts later this month.

Orchestrated by Sarah Holmes, the passionate founder of indie stationery store Pencil Me In and homeware and gifts outlet Seasgair in Elgin, it’s all set to run from Saturday, 20 April, for eight consecutive days.

Sarah and some of her indie retail pals can be seen in the video below explaining just a few elements of life as a shopkeeper to promote #MyShopLife, which is back for the sixth year running with a new downloadable planner.

“#MyShoplife is not just a typical Instagram challenge,” Sarah comments, “it’s a unique opportunity for shopkeepers to showcase their businesses and enhance their sales strategies.

“Each day’s prompt is carefully designed to empower shop owners, providing them with a platform to celebrate their shops and connect more effectively with their customer base.”

Retailers can join the challenge by posting daily photos, stories or reels on Instagram using the hashtag #MyShopLife24. Each day’s prompt is crafted to help shopkeepers highlight their stores and improve their sales techniques – and shopkeepers are also asked to tag in @pencilmeinshop.

Above: Sarah wants all indie retailers to join in the #MyShopLife Instagram challenge
Above: Sarah wants all indie retailers to join in the #MyShopLife Instagram challenge

Sarah is the driving force behind #MyShoplife as an avid shopper who loves discovering new shops and eateries and she enjoys sharing hidden gems with her audience on Instagram.

Her passion for retailing is the driving force behind this engaging challenge, aiming to create a supportive community where participants can connect, discover new businesses, and share their passion for entrepreneurship.

“Engaging with the hashtag allows individuals to explore diverse shops and learn more about the unique stories behind each business,” added Sarah.

Above: Life as a shopkeeper has lots of quirks!
Above: Life as a shopkeeper has lots of quirks!

“I’m inviting everyone, from small business owners to avid shoppers, to be a part of the #MyShoplife24 Instagram challenge and make this year’s edition the most memorable yet!”

For more information and updates follow Sarah on Instagram @pencilmeinshop and visit the Pencil Me In website to download a planner guide giving tips on how to get the most out of the challenge.

Above: There’s a downloadable planner guide to help plan content
Above: There’s a downloadable planner guide to help plan content
To mark Earth Day yesterday (22 April), the actor read out a powerful letter of apology from a father to his children for Letters Live....
Bullet Journal users tend to take their book with them so this pocket version makes it even easier for them to do this....
Jakar International was started by managing director, Paul Sacki’s grandmother 75 years ago. Paul shares his fascinating story of how he got involved with the family business....
Manuscript is sponsoring week three of the countdown to National Stationery Week with a competition to win a bundle of calligraphy supplies....
Detour, the travelling exhibition of artists’ notebooks was at the Pinacoteca Ambrosiana and Alcova during Milan Design Week last week....
As an alternative to paper made from timber, stone paper is made from waste stone. But exactly what is it? Sydney James from Moxon London explains…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.