Jarrolds All Awash With Washi Tape

Jarrolds department store in Norwich decked out its windows with mt Masking Tape, as the retailer hosts in-store workshops and promotions with the brand.

The windows of the art and stationery branch of Jarrolds is brightening up the street with its own ‘Tape Modern’, as rolls of mt Masking Tape in every colour hang down the windows.

“I was really keen to work with mt Masking Tape after spotting pictures of their window collaborations with other stores,” said Gemma Bunkell, buyer at Jarrolds. “The team at mt were great at bringing the vision to life and we’ve had so many wonderful comments from customers and passersby. We’ve held mt Masking Tape workshops in store with Linda, a very talented member of our Jarrolds team, who has been demonstrating different ways to be creative with the tape. We have our final workshop this Saturday, 25th May from 12-2pm.”

Above: As well as in-store displays, Jarrolds is hosting workshops showing customers how they can ue mt Masking Tape.
Above: As well as in-store displays, Jarrolds is hosting workshops showing customers how they can ue mt Masking Tape.

Hayley White, marketing manager for Stone Marketing, the UK distributor for mt Masking Tape, said: “mt Masking Tape is the original washi tape from Japan and is renowned for its versatility and vibrant designs. It’s perfect for a wide range of uses, including card making, gift wrapping, scrapbooking, home decoration, and even enhancing shop windows, as brilliantly showcased at Jarrolds. With mt Masking Tape, the creative possibilities are truly endless.”


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