Legami’s 2025 Valentine’s collection includes erasers, pencil cases, highlighters and a limited edition Lovely Friends gel pen set.
Ask almost any stationery retailer what their best sellers were in 2024, and you’re bound to hear Legami come up. Asif Kassam, owner of Sherwood Stationers in Nottingham is relatively new to the Legami craze, with stock in store since summer 2024. “I’d seen the brand around, but started seeing it more and more on social media and in Stationery Matters, so I thought we should give it a go,” said Asif. “I’m so glad we did as we can’t believe how well it sells. Customers don’t just buy one pen, they buy a couple at a time and the limited edition sets are really popular as well. We’re really looking forward to what Legami has in store for this year.”
Kicking off 2025 is the Valentine’s collection which includes a limited edition Lovely Friends gel pen set, a bear Kawaii pencil case, a beary cute eraser, cookie cutters, heart-shaped Himalayan salt lamp and more.
The notable exclusion in the Valentine’s collection is an erasable pen set. However, fans should not worry, as there are some exciting new limited edition collections coming in 2025, including one for Easter.
Hayley Ripley, marketing manager for Stone Marketing, the UK distributor for Legami says: “Legami create quality products, always different, colourful, positive, and fun, perfect for everyone and every mood. The erasable pens have captured the attention of customers everywhere and continue to be a best seller. We anticipate even greater hype in the coming year, driven by their growing popularity and some exciting new launches.”
