Baby Republic, a leading toy distributor in the UK, will take over the distribution of Tremart’s Little Brian arts and crafts brand.
The collaboration will see Baby Republic take over distribution of the innovative arts and crafts brand across UK and Ireland with immediate effect. Little Brian Paint Sticks launched in 2016 and the brand has become instantly recognisable to consumers thanks to their wide range mess-free, easy to use paint sticks.
Emily Griffiths from Tremart commented: “We wanted to work with a partner who had a proven track record within this competitive sector and we couldn’t be more delighted to be working alongside Lewis, Toby and the team at Baby Republic. We are excited for 2025 as we look to expand our existing retailer relationships as well as bringing new products to the UK under the Little Brian brand.”
Baby Republic was founded in 2009 and has a diverse range of high-quality toy ranges that cover 100% of recognised play patterns, creating experiences that drive category growth. The distributor’s ranges include the global phenomenon Elf on the Shelf, Mighty Wheels, OKTO Clay, Open the Joy, Zorbitz, The Bean People and more.
“We are over the moon to add Little Brian to our ever-growing portfolio products within the children’s crafts sector,” said Lewis Finch, managing director at Baby Republic. “The brand has grown rapidly from the initial Classic Paint Sticks to encompass bath paint sticks, scribble paint sticks and lots of storage solutions. We will build upon this innovation going forward working with the brilliant Tremart team to extend and develop the Little Brian range even further.”
