Several indie retailers have taken the opportunity to host a Kaweco DIY Sport event, allowing customers to assemble their own fountain pen by hand.
Kaweco Sport fountain pens are assembled by hand in Kaweco’s Nuremberg factory, and now Kaweco fans can go through the same process to make their own Kaweco fountain pen. The Kaweco DIY Sport events give consumers the opportunity to experience the Kaweco manufacturing process first-hand and personally assemble their own Kaweco fountain pen.
In a show of support by Kaweco to bricks and mortar retailers, the Kaweco DIY Sport is only available for purchase exclusively in retailers running a Kaweco DIY event.
The DIY events are promoted by Kaweco on its website, and participating retailers also have access to promotional graphics for social media and in-store displays provided by Studio Pens. Pens Plus of Oxford and Art From The Heart in Harrogate hosted events in March, with events in Berylune in Leamington Spa and Penfax in Hexham running at the moment. Pen to Paper in Brighton and Hunter Paper Co in Belfast will both have events in May and visitors to StationeryFest in June will have a chance to make their own fountain pen.
Paul Major, owner of Pens Plus of Oxford said: “That a leading brand like Kaweco recognises the need to support bricks and mortar stores is excellent news. We took the presses to the London Pen Show, and many people visited especially to make their own Kaweco DIY Sport pen after seeing it advertised on social media. The Kaweco pen presses are definitely a point of interest in store and are a great talking point. Anyone can have a go at making their own pen no matter what their age or ability, and our customers felt a great sense of achievement with what they had made. It’s a win-win situation for retailers and consumers alike!”
Kaweco plan to introduce a new colour to the Kaweco DIY Sport range every year. Each colour will be produced for 12 months. The colour for 2024 is Berry.
