Happy Holidays 2024 boutique concept unveiled across the UK and Ireland, celebrating the Meisterstück’s 100th anniversary and its writing heritage.
As part of the festive tribute, Montblanc’s flagship boutique in New Bond Street showcases a visual display evoking the power of the written word and inviting people to put pen to paper.
The display is accompanied by a musical score to further enhance the experience. Inside, customers can write holiday notes and explore the Montblanc gift selection.
As the celebrations of the Meisterstück’s 100th anniversary continue into the festive season, the brand continues to expand its retail footprint with new boutiques in Chengdu, China; Bangkok, Thailand and Singapore.
