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MyShoplife Challenge Kicks Off Saturday

It’s time for indie retailers to start shouting about their fabulous shops as the annual #MyShopLife Instagram challenge starts on Saturday.

Organised by Sarah Holmes, owner of Pencil Me In, Seasgair in Elgin, it’s set to run from Saturday for eight consecutive days. Sarah says: “This is a great way to shout about your shop, meet other shopkeepers, sell and reach a new audience of shoppers who love independent stores.”

Retailers can join the challenge by posting daily photos, stories or reels on Instagram using the hashtag #MyShopLife24. Each day’s prompt is crafted to help shopkeepers highlight their stores and improve their sales techniques – and shopkeepers are also asked to tag in @pencilmeinshop.

“#MyShoplife is not just a typical Instagram challenge,” Sarah comments, “it’s a unique opportunity for shopkeepers to showcase their businesses and enhance their sales strategies.

“Each day’s prompt is carefully designed to empower shop owners, providing them with a platform to celebrate their shops and connect more effectively with their customer base.”

For more information and updates follow Sarah on Instagram @pencilmeinshop and visit the Pencil Me In website to download a planner guide giving tips on how to get the most out of the challenge.

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