B Corp Certified stationery brand, Once Upon A Tuesday has announced its rebrand to Good Tuesday. After four successful years of growth and evolution, the brand has embraced a new name and identity that better reflects its core values and vision for the future.
Started in 2020 at founder Michele Ferron’s kitchen table, Once Upon A Tuesday quickly blossomed into a thriving business known for its design-led and eco-conscious stationery products. As the company has expanded, so has its need for a brand that aligns with its core mission and the community it serves.
The decision to rebrand was driven by the company’s desire for a name that is shorter, more iconic, and truly representative of its positive and down-to-earth ethos. After extensive internal discussions and a collective effort to refine the brand’s vision, the team unanimously agreed on Good Tuesday.
“While we have great affection for the name Once Upon a Tuesday, it became clear that it was time for a change that would simplify our identity and enhance our communication efforts,” said Michele.
“Good Tuesday captures the essence of who we are today—optimistic, approachable, and deeply committed to the values that have guided us from the beginning.”
With the rebrand, customers can expect the same dedication to high-quality products and sustainability that they have come to love. The company’s passionate team remains unchanged, continuing their commitment to creating stationery that not only meets but exceeds customer expectations.
The new name also comes with a fresh brand identity, including a revamped website at GoodTuesday.com, where customers can explore the full range of products and learn more about the brand’s story, values, and vision for the future.
Good Tuesday is poised to continue its growth trajectory, building on the success of its predecessor with a brand that is as forward-thinking as it is grounded in its roots.
