Papier plasters its pink posters across London announcing ‘tis the season for pen and Papier.
In its first guerrilla campaign, the pink posters have been plastered across walls and phone boxes from Notting Hill to Soho with the message: ‘tis the season for pen and Papier.
Followers of the brand are being encouraged to snap pictures of the posters and share for a chance to win an exclusive Papier limited edition paper person cap.
Holly Chapman, head of brand at Papier told her followers on Linkedin: “Our Papier posters are now all over London, and I’m so proud of the work that’s behind this campaign. The bold pop of pink captures our brand’s creative spirit, and the repeat logo is all about building brand recognition—especially perfect for this time of year as we enter the gifting season. It feels fitting to kick this off in London, our home city and the place where all of our stationery designs come to life. When I saw them going up in Soho, where it all started and our first office many years ago now, it felt really special.”
