The Mark Your Mark campaign will see artwork designed by KS2 children displayed on digital billboards across London during May.
In the lead up to the campaign, Pilot is running a competition this April for all KS2 students across the UK. The competition is designed to help teachers and their pupils explore all the benefits of handwriting and the different ways we make our mark, on the page and in the world.
The winners will get to see their creations displayed from as part of Pilot’s Make your Mark campaign, appearing on digital billboards across London (including Charing Cross, Bethnal Green & Chiswick High St) and on Pilot social media platforms.
“The Make Your Mark campaign is a celebration of our brand values and commitment to providing exceptional writing experiences for generations to come” said Adam Smith, marketing manager of Pilot Pen UK. “Today, screens and smartphones are an integral part of our everyday lives, but the act of writing challenges the brain on many different levels and is a key expression of our own individuality, which is why we’re so excited about the launch of our Make Your Mark Campaign.”
The campaign will inspire adults by showing them through a child’s perspective – who draw, write, doodle and design everyday – that they too can connect more deeply with themselves and the world around them when they pick up a pen. “We can’t wait to see how the children are going to use their pens to express themselves and put their personality down on paper, it will be fascinating to see what they create,” says Adam.
Find out more about the Mark Your Mark campaign here.
