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Retail Viewpoint: Pencil Me In

With Q1 now well and truly done and dusted, we catch up Sarah Holmes, owner of Pencil Me In, Elgin, Moray to find out how business is going.

General trade: “January and February were good for us, retail sales were steady and our custom printed pencils service was super busy for wholesale customers. Post Mother’s Day we always have a lull until May, so we used the time to update photography on our website, install new card displays, and gave the shop a good spring clean.”

Coming up: “We are looking to expanding the range of Scottish and local cards and small gifts we stock to provide more choice for our tourist market that hots up from May onwards. I have been focusing on marketing this year, using email, social media and in-person networking to promote both Pencil Me In and our sister store Seasgair (homeware and gifts).

Above: Sarah and the team have been busy changing up the displays in the shop.
Above: Sarah and the team have been busy changing up the displays in the shop.

Top sellers: “Surely everyone’s answer will be Legami erasable pens! Aside from them, Blackwing pencils are a constant for us, the new Ohto GS02 that came in last month has been super popular too.”

On London Stationery Show: “I am working on a new section of our shop that involves notebooks so I am hoping to source any missing pieces, new pens, pencils and accessories; little unusual things that stationery geeks won’t be able to resist.”

My stationery must-have: “I recently bought the Silvine bullet notebook to house all my business ideas so it goes everywhere with me, alongside my Midori black mesh pen case – which obviously has a Pencil Me In pencil but also my two go-to pens: Andhand’s black Method pen and a brass Ajoto pen.”

Top: Sarah Holmes outside Pencil Me In.

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