The new Midori Yuru Log collection is a series of notebooks, stickers and notebook covers from the famous Japanese stationery brand.
Yuru Log has just launched, and it’s already generating significant interest from retail in the UK, according to Hayley Ripley, head of marketing for Stone Marketing, the UK distributor of Midori. “This unique collection is designed to make tracking your days both effortless and enjoyable, tapping into the popular trend of journaling.”
Hayley continues: “Journaling is still a big stationery trend. When we spoke with London Graphic Centre, they said they sell so many Midori stickers that people use to decorate their notebooks.”
Suzanne Hack, purchasing manager at London Graphic Centre said: “Stickers allow customers to add their personality to their journal and imagery to their thoughts. They make journals a piece of art in itself.”
The new Yuru Log collection is the perfect extension of the Midrori stickers. There are two unique types of notebooks: one decorated with fun illustrations on every page, and another one that is plain that invites you to add your own illustrations using stamps and stickers. There are new stickers as well, including border and frame stickers to further allow personalisation.
