Creative Cove Wins NSW Shelfie Competition

Welsh indie retailer takes top honours in the National Stationery Week Shelfie competition, sponsored by Silvine.

Creative Cove, in Lampeter, south west Wales, won the #Shelfie competition on Facebook, where retailers had to post a photo of their stationery offering, and the one with the most votes from customers won a bundle of goodies from Silvine. It was the first competition in the lead up to this year’s National Stationery Week, May 13 – 19.

Sandra Jervis, owner of Creative Cove said: “I’m absolutely delighted with my win. Anyone who knows me knows how competitive I am; so customers and friends were right behind me to try and help me win. I’m very much looking to seeing what new products land in the shop, I mean, who doesn’t like opening up a new box of goodies!”

Above: Creative Cove’s winning entry for the Shelfie competition.
Above: Creative Cove’s winning entry for the Shelfie competition.

Sandra is a big supporter of National Stationery Week and is busy with her team planning what they’ll be doing for the week itself now that the themes and hashtags have been announced. “And of course I’ll be in London that week, ready to spend big at the London Stationery Show!” exclaims Sandra.

“I love what Sarah (Laker) is doing with National Stationery Week and raising the profile of brands like Silvine, putting the independent retailer in the frame alongside the giants in the industry, and not least of all, really shouting about stationery itself, bringing it to people’s minds in such an engaging way.”

The countdown to National Stationery Week is well underway, with Lamy launching its competition on Instagram to win a Lamy goodie bag including this year’s Lamy Safari special edition Violet Blackberry fountain pen.

National Stationery Week runs over Monday to Sunday, 13 – 19 May, this year, and encompasses the London Stationery Show on the Tuesday and Wednesday at the Business Design Centre in Islington – both now owned by Max Publishing and with founder Chris Leonard-Morgan back on board as a special advisor.


Top: Sandra Jervis outside Creative Cove in Lampeter.

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