Themes Announced For National Stationery Week

The countdown to National Stationery Week has begun with the announcement of this year’s themes from the headline sponsors for the week, May 13 – 19.

With seven weeks to go until National Stationery Week (NSW), stationery lovers are in for a real treat this year with the headline sponsors – Maped Helix, Pentel, Staedtler, Zebra and Ohh Deer – all geared up to spread the love at both retail and consumer level about all things stationery.


There are different themes each day during the week, starting on Monday 13 May. The sponsors will have competitions on social media for the public, as well as plenty of ideas and prizes for independent stationery shops too.

Here’s how the week looks:

Monday: Maped Helix #MindfulMonday

Tuesday: Pentel #PassionForPens

Wednesday: Staedtler #MultiCreative

Thursday: NSW #LoveStationery

Friday: Zebra #ItFeelsGood

Saturday: Ohh Deer #StationeryTakeaway

Ohh Deer is a new sponsor for the week and joins the daily sponsors with #StationeryTakeaway as the tag for its event on the Saturday.

Above: Kaleido is the new range of luxury stationery from Ohh Deer.
Above: Kaleido is the new range of luxury stationery from Ohh Deer.

Managing director Mark Callaby commented: “We’re really excited to support National Stationery Week this year. Stationery is loved by so many people, including ourselves, and it keeps prevailing against digital replacements because nothing can replace the feeling of using a nice pen in your favourite notebook.”

Sarah Laker, owner of the Stationery Supplies shops in Marple and Wilmslow and National Stationery Week ambassador hopes that even more people will get involved this year and follow National Stationery Week onFacebook, Instagram, X, and LinkedIn, and share posts and encourage their own followers to get involved in the competitions and countdown.

“I’m so excited to see how the campaign unfolds on social media and in shops up and down the UK as everyone interprets the hashtags in their own creative way,” says Sarah. “A lot of people will do their own take on NSW and will use the daily hashtags as prompts for their own activities.”

The countdown officially kicked off on Sunday night with Lamy launching its competition on Instagram to win a Lamy goodie bag including this year’s Lamy Safari special edition Violet Blackberry fountain pen.

Above: Lamy is running a competition to win a Lamy Safari special edition Violet Blackberry fountain pen.
Above: Lamy is running a competition to win a Lamy Safari special edition Violet Blackberry fountain pen.

Hollie Bottrill, UK sales manager for Lamy says that National Stationery Week is “an excellent opportunity to celebrate everything related to stationery. With Lamy’s writing instruments, we provide individuals with the thinking tools to express and capture their thoughts.”

Are you planning anything special for NSW?

Whether you’re planning a giveaway,  competition, special offers, or maybe a calligrapher or artist is coming to your shop to do a demonstration, whatever is happening do get in touch and we can help you spread the stationery love. Please email Sarah at

National Stationery Week runs over Monday to Sunday, 13-19 May, this year, and encompasses the London Stationery Show on the Tuesday and Wednesday at the Business Design Centre in Islington – both now owned by Max Publishing and with founder Chris Leonard-Morgan back on board as a special advisor.


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