Jellycat, the plush brand beloved by retailers for its consistently-growing add-on sales, has announced changes to its operations, which sees all its independent sales agents being replaced by an in-house team from the end of this year.
In a statement released on 4 July, the London-based company that is celebrating 25 years in business said: “Jellycat, the renowned luxury soft toy company, has implemented a strategic shift in its sales operations and decided as part of its broader business strategy to bring its sales team in-house.”
All independent sales agents who have been working with Jellycat were called to a meeting on Tuesday, 2 July, to be told about the change.
“The transition to an in-house sales team aims to align Jellycat’s sales organisation with rapidly-growing consumer demand, allowing the company to support its loyal customers with fully-dedicated teams,” said the statement from the company.
The new in-house sales team will continue to be field-based “as Jellycat recognises the importance of nurturing in-person connections with its valued independent retailers, integral to the brand’s success.” It added.
“The brand’s independent accounts are a vital part of the Jellycat family and Jellycat’s dedication to supporting these important partners remains steadfast, with independents being front-of-mind for this new chapter.
“Jellycat is committed to supporting its partners and customers throughout this transition period and looks forward to a successful future together.”
Top: Customers love Jellycat at retailers like Edinburgh’s Paper Tiger, which currently has a giant Jellycat Jack on show.
