Legami erasable gel pens have captured the hearts and imaginations of countless individuals, with each new release sending waves of excitement through the stationery-loving community.
At first glance, Legami gel pens may seem like any other writing instrument, albeit, one with erasable ink. Yet, they have become something of a collector’s item. So what is it about these cute pens with their whimsical designs and vibrant colours that has struck a chord with the public?
Hayley White, marketing manager for Stone Marketing, the UK distributor for Legami believes it is a combination of “the innovative erasable ink, affordable price, and irresistible collectability” that sets the pens apart. “Legami create quality products, always different, colourful, positive, and fun, perfect for everyone and every mood. There are new designs coming out regularly, so this spring look out for the hippo, bee and panda.”
It is not just kids who love the pens, as Ray Williams, owner of JPS Stationers in Chesham explains: “I have never known a product that has consistently created such a buzz. It’s not just school age children, plenty of adults like them too.”
Ray was cautious with his first order, only ordering one box of 12 Halloween pens. “When they arrived three months later the craze had kicked off, and my box of 12 lasted less than two days! I think the cat has been the most popular so far, but I expect the new bee to be even better.”
To tap into the appeal of the pens, and encourage people to keep returning to the shop, Ray has started the Legami Pen Club. “For every pen they buy, they get a stamp. Once they have 10, they get a free pen. The pens are great, and they bring new customers into the shop. I’m also selling lots of other Legami products on the back of it. For instance the pencil cases are £10.99 which would be a big sell, but there doesn’t seem to be any reluctance to buy.”
The pens are also a best seller for Tessa Sowry-Osborne, owner of The Stationer, an online shop, especially after a TikTok video she made went semi-viral. “I think there are several things that make them appealing to both kids and adults,” says Tessa. “Firstly, they are super cute! And as there are so many designs, people love to collect them all. Secondly, the erasable feature is genuinely very clever and useful. And thirdly, I love that they’re refillable. I also sell the refills and think customers appreciate that they can keep their pens going longer by refilling them. The top selling designs for me are the cat, the bunny and the bear.”
@the_stationer A Legami erasable gel pen demonstration and how they work! #legami #erasablepen #cutestationery #aestheticstationery #stationeryshop ♬ Fight for Love – SAULT
