From January 2025 Royal Talens will become the exclusive distributor for all Golden brands in Europe, the United Kingdom, the Middle East and Africa
With the everchanging regulatory landscape, Golden and Royal Talens are confident the new partnership will bring increased knowledge and resources, helping to better service its international customers.
“The partnership between Royal Talens and Golden in the EMEA region is a perfect match. We share common values in responsible manufacturing, sourcing and having a corporate sustainable vision. I see a long-lasting relationship ahead of us in collaboratively driving further penetration through supportable sales growth for both of our great companies,” said Royal Talens CEO, Ronald Benning. “We have long admired the branding and engagement Golden endures with artists globally. We look forward to applying our collective expertise gained over the past 125 years in sales, marketing and distribution, utilising our four distribution centers. Our aim is to deploy the same level of energy in availability of Golden products that our existing Royal Talens customers enjoy today.”
Golden ceo, Mark Golden said: “We are incredibly grateful for the opportunity to partner with Royal Talens. Through this change, we must also recognise our past distributors and their commitment and support for our company and brands throughout our company’s history. They have helped build the foundation for our success globally but the increasingly complex regulatory environment necessitates that we engage with Royal Talens in order to sustain the gains of the past while creating solutions for current and future challenges.”
